Last night a guy named Jack Yonover (@jyonnie18) raved about a projected 35mm trailer for Paul Thomas Anderson’s Licorice Pizza (seen in what theatre?). He was impressed by the “texture and feel of the ‘70s.”. Which was what Inherent Vice looked and felt like (simulations of dirt, scratches, reel-change marks) and nobody was particularly mesmerized. It was just “okay, PTA is conveying that celluloid ‘70s vibe”…whatever.

Another guy, Andrew Bundy (@andrewjohnbundy), saw the same trailer and was impressed by Sean Penn‘s excited portrayal of a ‘70s Nazi (in Los Angeles?) and Bradley Cooper kneeling between red and blue muscle cars while holding hammers in a way that reminded Bundy of PTA’s Punch Drunk Love.

In short Yonover and Bundy were taken with the mood, visual stylings and atmospheric minutiae of the trailer. Which suggests that the trailer cutters may have decided against conveying a hint of a basic story. Which suggests…