A just-posted tracking report says that G.I. Joe: The Rise of Cobra (Paramount, 8.7) has an average first-choice rating of 17 among all ages and quadrants. That’ll rise a bit between now and next Friday but for a film that has cost a huge amount to make and market, even a first-choice rating in the low 20s isn’t too good. The likelihood is for an opening somewhere around $25 million — perhaps a bit higher or lower. A mega-budgeter like G.I. Joe would need to take in at least $35 or $40 million the first weekend to look respectable, no?.
