More investigations about how to pronounce Shia Labeouf. Shia, which you’re supposed to pronounce with an “eye” sound (as in shyster), delivers the exact same sound as “Chaya” as in Chaya Brasserie, an L.A./San Francisco restaurant, and that gave me pause. I’ve been hearing his last name pronounced by college-educated adults as Leboaf (loaf of bread) and Leboof, but it’s a French name, of course, and “oeuf” (French for egg) is pronounced “uff” so I’m figuring the correct way to say it is Shya Labuff. This answers-for-kids page agrees.