Snakes on a Plane buzz is dropping. It’s peaked! The juice it had two months ago is evaporating! Or at least, that’s what Marketing Prof’s Matt Collier believes. “The key concern all along was that perhaps this was a case of buzz-building too soon for a movie that was still five to six months away from release. As the Alexa traffic for Snakes on a Blog, the ‘unofficial’ fan site for the film suggests here, the buzz for the B-movie appears to be fading. As New Line is learning the hard way, perhaps the only thing harder than building buzz for a movie, could be sustaining it.” I think everyone knew from the get-go that the Snakes buzz wouldn’t sustain. The idea all along, in fact, was that New Line’s marketing campaign would start revving up sometime in early to mid July and get the hype going again.