Wells to Manhattan-based, Sundance-bound publicists: I don’t have to tell you that the next two weeks offer excellent opportunities to pre-screen whatever films you have playing at Sundance 2011. Producers usually don’t want their films seen on this basis, I realize, but the facts are that (a) Sundance journalists are always trying to get into the same 25 or 30 buzz films and (b) most of the others always seem to be scrambling for attention, some more than others. For 65% of the allegedly hot films up there it’s “move it or lose it.”
I for one would love to be able to see as many Sundance ’11 films in advance as possible, and I’m sure other columnists feel the same way.
Those producers of Sundance or Slamdance films unwilling to screen in advance could at least consider sending along embed codes of trailers or short-peek reels. I’d be happy to run whatever I’m sent between now and the start of the festival, or over the next two and a half weeks.