This — right now, this morning, this past week, most of this month — has been one of the coolest ad moments in HE’s six-year history history with all the hotties flashing on and off and shouting “me, me, me…no, me!” It feels so cool, so right. All the sweat and struggle has been worth it. Nothing is easy and everything is hard, but in a racket like mine, this is about as good as it gets ad-wise.