Did any HE regulars even see Tammy this weekend? It was so universally dismissed by discerning types as well as regular CinemaScore Joes that I would be surprised…what do I know? The word “dead” doesn’t mean financial ruin. It means that the movie doesn’t matter. No importance to anyone, not in the conversation, evaporated, etc. Melissa McCarthy has to move beyond the coarse schtick or she’ll be in trouble two or three films down the road. Tammy cost $20 million to make and will earn just shy of $33 million by this evening. But only $21 million by the strict Friday-to-Sunday standard. Compare this to the $34 and $39 million earned by Identity Thief The Heat on their respective opening weekends.