I understand sympathize with Henry Joost and Ariel Schulman using the success of Catfish, a major breakout at Sundance 2010, to direct Paranormal Activity 3 (which I actually paid to see) and then Paranormal Activity 4. But they’d better be careful. Beyond The Trailer interviewer Grace Randolph soft-pedals the wording of a possibly legitimate Wes Craven quote about how “the horror genre is easy to break into but hard to escape from.”