I need to state clearly that Joe Popcorn and Joe Download are more or less the same person. Okay, they’re somewhat different but Joe Popcorn has been slowly morphing into Joe Download over the last four or five years because it’s easier and cheaper to stay home. They just want to sit back and be entertained by movies written by Roberto Orci and Alex Kurtzman and Ted Elliott and Terry Rossio, or better yet sit at home and watch these movies on their 60″ LED or LCD screens. (They aren’t hip enough to buy a plasma.) And they don’t care if it’s download or DVD quality or whatever. Bluray means nothing to them.
The Two Joes just want to sit there and watch and eat pizza and laugh and text their friends during the film and…you know, relax and have a good time and scratch their balls.