The new 100th anniversary Paramount logo uses the same old Paramount mountain, of course, except at a much higher altitude, as indicated by extra clouds hovering at the base. It’s now a remote K2 or Everest-like peak surrounded by sub-arctic air, accessible only to professional climbers. The previous incarnation indicted a similar realm but with higher oxygen levels. The Gulf & Western logo of the ’80s was a mountain you could climb and maybe have a nice picnic on the way up the slopes.

December 14, 2011by Jeffrey Wells16 Comments