Enchanted is #1 by far — did about $8 million yesterday, projecting $41 million over 3 days and $58 million over the full 5-day holiday. This Christmas is #2 — $4 million yesterday, $28 million for 3 days, $38 million for 5 days. Hitman is #3 with $21 million for 3 days, $31 million for 5 days. Beowulf is projecting $18 million for 3 days, $28 million for 5. (“Not very good,” the numbers guy says. “Five-day second weekend should exceed the first three days, but instead it matches it. Cume is now under 70 million, going into post-turkey dead time…not good.”)
I realize that a projected $58 million for Enchanted sounds unlikely given the $8 million opener, but “the kids weren’t there yesterday,” as one guy has explained. $58 million is a crude spitball for now, but this is what I was given by a studio source.
Jerry Seinfeld‘s fifth-place Bee Movie is projecting about $11.9 for three days, $16 for five days — the cume will crest $100 million by weekend’s end. The Mist — $11 for 3, $15 for 5. Fred Claus — $10 for 3, $15 for 5. American Gangster — $11 for 3, $14 for 5. August Rush, $10 and $14. Mr. Magorium, $9 and $12 No Country for Old Men will do about $8 and $11….880 theatres, about $12 grand a print.