Stepbrothers will be the weekend’s big wide-release opener, possibly snagging $30 million or so — tracking at 89 general awareness, 40 definite interest and 19 first choice. X-Files: I Want to Believe is running at 81, 25 and 9…bomb.
The Mummy: Tomb of the Dragon Emperor (August 1) is running at 90, 39 and 9 — showing promise, possibly decent opening. Kevin Costner‘s Swing Shift…I’m sorry, Swing State…I meant to say Swing Vote (also 8.1) is running at 58, 20 and 1 — big trouble.
Pineapple Express (8.6) is running at 47, 37 and 5. (The 8.6 opening is about getting some traction before the Beijing Olympics begin on August 8th.) Sisterhood fo the Traveling Pants 2 (also 8.6) is at 78, 22 and 4.
Tropic Thunder (8.13) is at 59, 33 and 2 — an okay number for now, opening in the middle of the Olympics.