Knowing I’d worked for Cannon Films in the mid to late ’80s, a guy asked me this morning about Dolph Lundgren and the making of Masters of the Universe . I replied as follows: “All I did was write the press notes and visit the set, once. I remember very little because I knew it was a cheeseball enterprise from the get-go and I didn’t give a shit about any of it. The idea of the Golan & Globus machine attempting to arouse the geek/comic-book fanbase was hopeless from the start…pathetic.”

“What was the atmosphere at Cannon when the film opened with close to no publicity and flopped?,” he wrote back. “Everyone knew it was a tank early on so there was this air of funereal resignation all through production and post-production…everyone just going through the motions,” I answered.