So M. Night‘s Airbender had $33 million as of last night, and is probably looking at $64 or $65 million by Sunday night. So once more, horrible reviews didn’t seem to matter much. $65 million seems relatively decent for a four-day run, especially given the young-kid demographic. Perhaps not enough to match or surpass the cost of making and marketing Airbender within a desired timeframe, but still.

July 3, 2010by Jeffrey Wells35 Comments