By the standards of contemporary or soon-to-occur space travel (including Elon Musk‘s proposed trips to Mars), going on an Allan B. Shepard quickie space voyage (11 minutes) sounds a tad underwhelming. On 7.20 Jeff Bezos will “do a Shepard” aboard a spacecraft made by his company, Blue Origin. No offense but if I were Bezos I would want do a John Glenn — three orbits around the globe, space fireflies, a Pacific Ocean slashdown.