I’ll tell you what this poster tells me. It tells me that the producers and the distributor are thinking along the following lines: “We don’t really know what we have here….we don’t have a strong idea about the film or how to sell it or what the subject matter might mean to you and your girlfriend so we decided to go hazy and opaque and basically convey nothing except for the fact that Joseph Gordon-Levitt is the star. That’s it…that’s our entire play. JGL in a T-shirt and glasses. Are you intrigued?” [Poster snapped by Collider‘s Steve Weintraub during Cinemacon.)