I’ve been in love with those brilliant TV spots for a major insurance company in which a couple of people are talking about insurance — quietly, almost half-heartedly — while one of them watches a calamity take place outside, and is verbally unresponsive to what he/she is seeing. He/she just keeps talking, but what’s happening down below is nothing sort of catastrophic. One of the spots shows a window-washer about to fall; another shows furniture being tossed out a window and landing on a guy’s car.

I love these spots — they’re almost Buneulian-level comments on how many of us take in the world while staying in the safety of our own little bubbles or membranes. HE reader “bmcIntire” sent along the above YouTube clip.