The difference between Hollywood Elsewhere and other sites is that HE will occasionally…uhm, make that very occasionally run ads for reasons that are somewhat questionable from a business perspective. Not within the hardcore Academy season (late October through February), of course, but once in a blue moon in the spring or summer or early fall I’ll do what I can for a film I like. Because sometimes (i.e., when a film is really exceptional) it feels better to show aesthetic allegiance and/or spiritual support than to run things strictly by the Gordon Gekko handbook. Call me irresponsible but every now and then a site like mine needs to walk the walk.