All-media screenings happen on Monday, Tuesday or Wednesday evenings. (Especially Tuesdays.) Family-friendly flicks will sometimes show at all-media screenings on Saturday morning or afternoon. But nobody and I mean nobody books an all-media screening for 4 pm on a Wednesday, which is what the Sony guys have done for Louis Leterrier‘s The Brothers Grimsby. Pic opens on 3.11. It opened in England on 2.24 under the title of Grimsby, pulling a 50% Rotten Tomatoes rating and 46% on Metacritic.