Variety‘s Brent Lang is reporting that Robert Zemeckis’ Welcome to Marwen, which suffered an embarassing wipeout last weekend, will lose between $45 and $50 million when all is said and done.

There are three reasons, I suspect, why Marwen died so quickly and decisively. One, who wants to see a movie about a place or an entity or a state of mind called Marwen, which sounds like some nowhere burgh off the New Jersey Turnpike? Two, people could smell the oversaturation of twee. And three, moviegoers are sick of Steve Carell‘s mopey and mournful performances — The Big Short (mopey investor Mark Baum), Last Flag Flying (mopey dad mourning his dead son) and especially Beautiful Boy (mopey dad trying to save his son from drug addiction).