In addition to the Cleveland Indians and the Washington Redskins seriously contemplating a name change due to cultural concerns, a third topic of Native American identity and conversation is currently under review. Welch Foods Inc., the Concord-based company known for its grape juices, jams and jellies made from dark Concord grapes (as well as white Niagara grape juice), needs to gently, retroactively apologize for a racist advertising campaign from the 1950s than demeaned Native Americans. I’m speaking, of course, of the TV ads that featured the cartoon characters “Pow” and “Wow” and which utilized the slogan “woo-woo-woo-woo Welch’s!”**

** There are no YouTube capturing os the old Welch’s TV ads, but they were definitely made and broadcast. I’m not sure how many “woo”s were used in the ads — it could have been just two or three.