As predicted, Cloverfield‘s definite interest and first-choice tracking levels have gone up, and the expected weekend gross is now somewhere north of $20 million. It could nudge its way into the mid 20s…who knows? The general first-choice percentage is 17 and the first-choice rating among young males is in the 30s. The older male definite interest is in the 20s while female definite interest is around 5 or 6. Strictly being seen as a guy movie…although it’s much more interesting than what that label connotes.
