How mystical is moviegoing? Vigorous marketing campaigns for bad or humdrum or otherwise misbegotten films never seem to matter all that much. They open and people just don’t go. Or they do. Why? Because they know. Because they can smell the hits and the tanks before they’ve read the aggregate review sites, and sometimes even before they see the trailers. A certain percentage will pay to see crap even though they know it’s crap. Why? Because wildebeests just want to see the crap that they want to see. Either way all marketers can do is fan the flames of embers that have already begun to glow on their own.
Question: Anyone can pick the big upcoming hits and misses, but which films in the 2014 Oscar Balloon will have to struggle to get off the ground?