It would appear that Ari Aster‘s Hereditary, the smarthouse horror flick that opened 12 days ago, is doing reasonably well despite that notorious D-plus CinemaScore grade.
Boilerplate horror fans put it down, but an obviously sizable contingent of “blue state” viewers have kept things going. The current domestic gross is $27,016,183 — underwhelming by big-studio standards but the second-highest grosser in A24’s six-year history.
A24’s most popular film to date is Greta Gerwig‘s Lady Bird, which has earned a bit less than $49 million domestic and a worldwide haul of $76,858,273.
