Lucasfilm will always be a respected name for post-production services, but it means relatively little if you’re talking about audience-attracting brands or franchises outside of the Star Wars films, and you have to a strenuously unhip person to be excited about seeing another Star Wars flick in this day and age. The series creatively peaked 32 years ago with The Empire Strikes Back, for God’s sake. So can somebody please explain Disney paying $4.05 billion for the company and pledging to make another Star Wars flick by 2015? “Lucasfilm” generated real excitement in the ’80s, but this is now.
