On 4.7 Deadline‘s Dominic Patten reported that the third season of HBO’s Veep kicked off Sunday night with 955,000 viewers, which was “down 20% from the 1.2 million who tuned in to the show’s Season 2 debut on April 14th last year.” Sunday night’s Veep performance also “dipped 3% from the 985,000 viewers who tuned in for the series’ Season 2 finale on June 23.” I’m presuming this Rolling Stone cover was decided upon in response to (or in anticipation of) the lower numbers.