A little more than 11 years ago Variety‘s Pete Hammond wrote a somewhat dismissive piece about the Oscar blogging hotshots of ’02 — The Hot Button‘s David Poland, Oscar Watch‘s Sasha Stone, Movie Poop Shoot‘s Jeffrey Wells, the L.A. Times-affiliated Gold Derby, Fox.com‘s Roger Friedman.
Several of these articles, which could be condensed as “dead-tree media reporter looks askance at online whippersnappers,” popped up in those early days, but Hammond’s was one of the first. The beef was that the authors of these sites didn’t sound enough like John Horn or Claudia Eller or Gregg Kilday or Bernie Weinraub. They offered too much scattershot opinion and personality and weren’t objective enough.
“Oscar prognosticators on the web are multiplying as fast as studio remakes, but does anyone actually pay attention to these self-styled experts?,” it began. “Welcome to the new world of cyber-Oscar and the tangled web he is weaving, where one day Chicago is the picture to beat and the next day it’s ‘fading fast,’ all before it even hits theaters.
“Objectivity clearly isn’t the goal for these site hosts, who freely mix personal opinions with plants from publicists and filmmakers.