The fact that Lion King 3D edged out Moneyball this weekend, $22.1 million to $20.6 million, simply means that a lot of kids and families didn’t go to see the 3D attraction last weekend, and that families go in groups of three and four or more. It’s not an “aww, shit” for the Moneyball team at all. It’s a very strong start, in fact. It’ll probably wind up doing a multiple of four or five and hit $90 to $100 million. It’s hitting with all age groups except, to some extent, with the under-25s. (Sasha Stone‘s 13 year-old daugter Emma found it boring, and my 23 year-old son Jett said “I know it’s good movie but I like Drive better.”)
