Last Friday Variety‘s Todd McCarthy called Jerry Seinfeld‘s Bee Movie (Dreamamount, 11.2) “less than inspired… amiable but no more…short on surprise and originality…content with whimsical notions and mild jokes,” etc. The all-media crowd is finally having a looksee this evening and tomorrow night, myself included.

In his Hollywood Reporter review, Kirk Honeycutt said that “unfortunately, bees just aren’t that funny” and “they aren’t intriguing cartoon creatures. Nor is the odd story Seinfeld and his collaborators dreamed up very inspired. The film labors too hard for its comic moments and never discovers a cartoon logic that will allow bees and humans to interact.”

After all that hard work and all that hoopla at last May’s Cannes Film Festival with Seinfeld flying off the roof in his bee costume on a wire….jeez. The upside is that the family crowd is probably going to go for it big-time.