Why did Jonah Hex die such a humiliating death this weekend? My guess is that nobody wanted to hang for 100 minutes with a hero whose face has been torn up this badly. It wasn’t the lousy reviews — people pay to see crappy movies all the time. And you can’t blame Josh Brolin — he just showed up and did the work.
How bad was the Hex debut? Opening yesterday on 2825 screens, it took in a lousy $1,955,000 for a per-screen average of $692. If it makes it to $5.5 million by Sunday night it will have an average of about $1982. That’s bad, but many other films (as this chart shows) have performed much worse.
Was this the worst opening ever for a film based on a comic book?
