USA Today stepped into shit today when one of their presumably older, less-hip editors ran a box-office story with a racially gauche headline: ” ‘[Best Man] Holiday’ Nearly Beat ‘Thor’ as Race-Themed Films Soar.” The tweets hit the fan and so the newspaper changed “Race-Themed” to “Ethnically Diverse.” What they meant to say was “Mildly Shitty Romcom (64% On Rotten Tomatoes) Primarily Aimed at ‘Urban’ Audiences Does Almost As Well as Mildly Shitty , CG-Driven Comic-Book Bullshit (66% RT) Primarily Aimed At Under-40 Primitives.” USA Today‘s obviously clumsy headline was a reverse-case cousin of the classic Variety headline “Stix Nix Hix Pix” as it sought to summarize a box-office response to a film in ethnic and/or cultural terms — a huge no-no in today’s politically correct environment. The sin was in the insensitive wording. Malcolm D. Lee’s film earned $30.5 million vs. $38.4 million snagged by Thor: The Dark World.