Alejandro G. Inarritu‘s The Revenant opened much bigger this weekend than many expected with $14 million on Friday and about $38 million expected by tonight. I honestly and truly believe that my fully-apologized-for tweet in which I said “forget women seeing this” created a groundswell viral chain reaction among defiant under-40 women who said “Oh, yeah? Well, I’m seeing it!” I’m not saying this was a major factor. The success of this masterful film was almost entirely driven by rave reviews and a little bit of bear rape. But I am suggesting that the Wells-tweet-pushback may have accounted for…oh, 5% of the attendance. You don’t earn almost $40 million over three days from just guys. It played a small part — that’s all I’m saying, and I really don’t think I’m being self-aggrandizing in stating this. That tweet became a “thing” and things have a way of creating cultural ripples.