A study conducted by MarketCast on behalf of Google has concluded that “89% of moviegoers initially hear about a film from traditional sources including TV, in-theater trailers or word of mouth, while only 8% do so online. However, once people find out about a film, 49% typically do additional research before deciding to see a film; for them, the internet is the most popular tool. Of those researchers, 70% use the internet to discover more about the film. That’s about one-third of overall moviegoers, whom the study dubbed ‘moviegoing infoseekers.'” — from a story 9.19 story by Variety‘s Ben Fritz.