Warren Beatty‘s Rules Don’t Apply was the biggest financial bust of his career. The oddly farcical Howard Hughes dramedy opened and died a year and a half ago, pulling in a grand total of $3,652,206 domestic and $233,136 foreign.
I enjoyed aspects of it (why can’t I find that hilarious argument scene between Beatty’s Hughes and Matthew Broderick‘s Levar Mathis on YouTube?), but there was never any doubt that Rules was going to sink like a stone. It had a sign around its neck that said “can’t possibly appeal to under-35s, and will probably only connect with long-of-tooth industry types who know Beatty well enough to say ‘hi’ at industry gatherings, but even those guys are going to be mezzo-mezzo behind his back.”
Nonetheless the producers of this $30 million calamity — Arnon Milchan on one side of the table, and an investment group including Brett Ratner, Ron Burkle and Steve Bing on the other — are suing and counter-suing and basically saying to each other, “This movie was supposed to make money and it didn’t so it’s your fault!”
Three months ago Milchan’s Regency Entertainment sued Beatty and the investment group guys for $18 million, claiming some kind of breach of contract (i.e., “why wasn’t this movie funnier and better and less constricted in its editing, which would have made it more profitable?”). Now the I.G. guys, who reportedly put up $27 million of the $30 million production costs, are countersuing Milchan for $50 million.
Five years ago Milchan and the I.G. guys “entered into an oral contract” that Milchan “would actively function as lead producer of Rules Don’t Apply” — bullshit! Milchan is strictly a high-end finance guy, never does hands-on with anything — “along with supervising its marketing and distribution while staying in regular and meaningful consultation with Beatty throughout production and marketing/distribution.