2015 has already gone down in history as The Year of Hollywood’s Ultimate Cultural Genocide — a sulfuric, suffocating cavalcade of something close to 23 fantasy-franchise superhero blockbuster films, rolling in like digital lava and perhaps occasionally getting it right and perhaps even creating a kind of magic here and there but more often and certainly more dependably polluting the cultural water table with a greater concentration of formulaic toxins than ever before in the history of motion pictures. Brands, brands, brands. It’s a measure of our times and our souls that these films don’t seem to be generating advance hate as much as advance…lethargy? Maybe I’m reading it all wrong. What do I know, coping with jet lag on a Sunday afternoon?
Is there some kind of 2015 franchise-dismissal list — movies that people have already written off and are looking forward to ignoring no matter what?
A year and a half ago Steven Spielberg and George Lucas predicted a coming franchise implosion due to a constant reliance on “conservative programming choices and rapidly evolving distribution schemes.” If there is a God, that implosion will happen in 2015. The more 2015 franchisers that fail or under-perform, the more likely (or so I’m telling myself) that zombie execs will be forced to try out semi-original material. The franchise mentality has to “fall down…let it fall down, let it all fall down.”