As a huge fan of Tran Anh Hung’s The Pot au Feu, which I praised a few weeks ago during the 2023 Cannes Film Festival, I was heartbroken to learn that it’s been acquired by IFC Films and Sapan Studios.
The Pot au Feu (aka The Passion of Doudin Bouffant) could become a major adult-market hit (it’s the greatest foodie flick of the 21st Century) and perhaps a major contender for Best International Feature Oscar, depending on whether or not France officially submits it.
Forgive my prejudiced viewpoint, but I’ve long believed that an IFC Films distribution deal is almost tantamount to a kiss of death. It’s certainly a guarantee that a first-rate, ecstatically reviewed European film will not be vigorously publicized and hooplah-ed. What IFC Films seems to do, in fact, is acquire exciting, critically hailed titles only to bury them.
History tells us that whenever a terrific Cannes movie is acquired by IFC Films, it is (a) never promoted for Oscar consideration (too costly for a cash-strapped distributor) and is (b) always released to low or non-existent buzz several months after the initial Cannes or Venice Film Festival breakout.
They certainly buried Kent Jones‘ Diane (’18) or at least the Best Actress prospects for Mary Kay Place, who won Best Actress trophies from the Los Angeles Film Critics Association the National Society of Film Critics Award for Best Actress. They buried the hell out of Olivier Assayas‘ Personal Shopper, which exploded in Cannes in 2016 only to limp its way to an anemic box-office opening in March 2017. God’s Country, an IFC Films acquisition, whiffed when it opened on 9.12.22. IFC had a nice little charmer in Stephen Frears‘ The Lost King (HE-reviewed on 3.24.23), and it barely made a ripple.
People see what they want to see, of course, but it always seems as if excellent movies under-perform when IFC Films is at the helm.
Will IFC Films (which currently has a 100% Rotten Tomatoes rating) at least offer to screen The Pot au Feu in Telluride and Toronto? This movie is a hit waiting to happen, at least among over-40 types.