A little more than three years ago N.Y. Times reporter Kyle Buchanan posted an intensively researched piece about the future (if any) of movies, especially in the minds of Millennials and Zoomers. The piece was called “How Will the Movies (As We Know Them) Survive the Next 10 Years?“.
The basic answer was that movie loyalty is a thing of the past and that cinema culture as most of us know it isn’t likely to survive.
The keeper quote was from Kumail Nanjiani. The basic thrust was about 20somethings not being into movies as a rule, and watching them sporadically at best. The quote is pasted below. It would seem that Nanjiani’s “friend who directs big movies” was on to something.

Today the youngest Zoomers are ten years old, and anyone younger is Gen Alpha. For years the running joke with Millennials and Zoomers is that ADD isn’t a bug but a feature. I’m presuming that the Kumail observation goes double or triple when it comes to 15-and-unders.
Ask a typical tween or young teen what their favorite films are and a good percentage, I’m guessing, will give you a slightly quizzical look. Focusing on anything longer than a TikTok video is a challenge. Phone screen and streaming content, sure, but I would be hugely surprised to hear that even a small percentage watch “films.”
We all understand that attention spans, at least as far as scripted stand-alone dramas and comedies lasting 90 minutes or longer are concerned, have been diminishing among younger people since the ‘80s.
When I was a tween and young teen, I was watching actual films made by name-brand filmmakers. I saw King Kong and The Beast From 20,000 Fathoms when I was eight or nine. I saw and loved Red River when I was ten. I knew who Julie Christie, Terrence Stamp, David Hemmings, Olivia Hussey, Paul Newman, John Wayne, Cary Grant, Kirk Douglas and Kenneth Tobey were. I watched adventures, comedies. My mother used to go to Ingmar Bergman films and come home and rave about them.
What do I actually know about where young Zoomers and Generation Alpha are at in terms of cinema? Not much but I can guess.
Present-tense despair: If there was ever a demographic whose taste in films represents a blend of Dante’s Inferno (or my idea of it) and a metaphor for the ruination and death of cinema as you and I and people like David Fincher, Ari Aster, Todd Field, Peter Farrelly, Luca Guadagnino and Chris Nolan know it, it’s almost certainly tweens and young teens of 2022.




