Who would buy Shout Factory’s forthcoming Bluray of Sgt. Pepper’s Lonely Hearts Club Band, the grotesque movie musical? Who would even watch this fucking thing — arguably the most catastrophic filmed musical ever made. On the day it opened (7.21.78), the L.A. Herald Examiner ran a top-of-the-page headline that read “St. Pepper’s Lonely Hearts Club Bomb.” Universal marketing executives hit the roof and, if I remember correctly, cancelled advertising with the paper for revenge. I was at the all-media screening at the old Rivoli theatre (B’way at 49th). As costar Peter Frampton began to sing “The Long and Winding Road,” a guy in the first or second row yelled “Ecchh!…ecchh!” The film all but ruined the Hollywood reputation of producer Robert Stigwood and that of the Bee Gees, who starred along with Peter Frampton, Steve Martin, George Burns, et. al.