This morning I got a press release about Ridley Scott‘s Exodus: Gods and Kings (20th Century Fox, 12.12) from Matthew Faraci, a North-Carolina-based spokesperson for faith-driven consumers. It basically stated the usual-usual, which is that faith-driven moviegoers will be much more likely to see Exodus if it’s judged to be Biblically accurate. The poll actually reports on likely interest among three groups — Joe Popcorn types, Christians and faith-driven consumers.
The data on Exodus “comes from a previous American Insights survey conducted between 5.1 and 5.8, for Christian News Service/NICAEA,” Faraci noted. A nationally representative sample of 1,200 adults in the United States, etc.
“Thanks for your release, Matthew, but I have a couple of questions,” I wrote back. “Boiled down, the poll says that faith-driven moviegoers will be much more likely to see Scott’s film if it’s judged to be Biblically accurate. Fine. But of course you don’t explain or even imply what would constitute Biblical inaccuracy in this instance.
“Moses’ brought down a series of plagues upon Egypt when he was beseeching Rameses to let his people go. Three of these (locusts, frogs, the Nile turning red) seem to be in the film, to go by the trailer. The old story of the parting of the Red Sea is apparently depicted in the film’s climax. So what exactly are the accuracy concerns of faith-driven consumers? Let’s get into specifics here.