While promoting Bombshell: The Hedy Lamarr Story yesterday, Susan Sarandon explained the Hollywood casting basics. “In my business it’s all about your sexual currency,” she said. “People hire women they want to be with and men they want to be, and anyone who falls in between is a character actor.”
What Sarandon didn’t acknowledge (and this is not new for HE regulars) is that sexual currency standards have significantly changed over the last decade or so, and that the principal change-agent in this shifting landscape has been Judd Apatow. Producers and directors will always “hire women they want to be with,” but the guys they want to be used to be traditional or at least semi-traditional leading-man types, and now (and roughly since Apatow’s The 40 Year-Old Virgin) they’re not.
Here’s how I put it on 8.15.14: “Guys who got the girl used to look like guys who got the girl. And girls who attracted a lot of guys used to look like girls who attracted a lot of guys. But no longer. By today’s standards any homely, marginal, bearded or overfed guy or girl can hook up with good-looking types and nobody bats an eyelash.
“Blubbery Seth Rogen getting lucky with and impregnating Katherine Heigl in Knocked Up…uh-huh. Rogen married to and boinking Rose Byrne every which way in Neighbors…if you say so. Mark Duplass making sensitive-guy moves on Melissa McCarthy in Tammy…really? The bulky, nearly bald Steve Zissis connecting with Amanda Peet on HBO’s Togetherness…right. Anne Hathaway being sufficiently taken with Rafe Spall to move in with him in One Day…remarkable. The obviously desirable Anna Kendrick and Keira Knightley finding dweeby twee-male Mark Webber attractive and beddable in Lynn Shelton‘s Laggies and Joe Swanberg‘s Happy Christmas…huh?”
“In short, Apatow’s rules of attraction have been sinking in for years and we’re all buying it.


