Kris Tapley isn’t admitting this in so many words, but his sage industry-centric column, In Contention, has been cut loose at Hitfix, which has been dumbing itself down and cranking up the fanboy content in attempts to increase traffic and profitability. The owners of Hitfix have been unsuccessful in attempts to sell the site and so, a source says, they’ve been “cutting the fat” to make it as attractive as possible to buyers. I’m told that they’d come to regard Tapley’s column as too hip and upscale to appeal to the knuckle-draggers they’re now looking to focus on.
Tapley’s contract had ended and he’d allegedly stalled in re-upping for some reason. I’m told he’d met with Variety‘s Claudia Eller to discuss some kind of adoption or alliance. The Hitfix honchos told Tapley a week or two ago that they’d “decided to go in a different direction, this is what we’re doing, we’re not doing award-centric coverage any more…thanks a lot,” as a source puts it.