Deadline‘s Pete Hammond is one of the more gracious, turn-the-other-cheek columnists around. He doesn’t miss a trick but his natural wont is to be charitable or at least not backhand a film if it all possible. So his measured, less-than-cartwheely comments about Timur Bekmambetov‘s Ben-Hur (8.19) following yesterday’s Cinemacon presentation are instructive.
Referring to Paramount’s Las Vegas presentation of Teenage Mutant Ninja Turtles: Out Of The Shadows, Star Trek Beyond and Ben-Hur, Hammond wrote that he’s “not sure [if] any of these is necessary for anything but Par’s bottom line, but the crowd seemed happy to see them all.”
Then he said that Ben-Hur‘s “dog days of August opening gives one pause, but perhaps Paramount has discovered a faith-based audience dying to see a biblical epic like this at the end of summer.”
He added that Ben-Hur star Jack Huston, who showed up yesterday, “is trying to fill Charlton Heston’s shoes, and might come close based on the footage.” “Trying”? “Might”?