14 years ago I was talking to a gifted, highly respected, somewhat bitter guy who was well acquainted with how big-studio Hollywood worked. The subject was John Moore‘s Flight of the Phoenix, a commercially unsuccesful, not-so-hot remake of Robert Aldrich’s same-titled 1965 original with Dennis Quaid in the James Stewart role.
What may have seemed like an overly angry assessment from “bitter guy” 14 years ago is now par for the course. The production wings of major film studios are largely staffed by soul-less zombies who instinctively flinch at the idea of adult-friendly drama. Marketing films to the empty-Coke-bottle crowd is all. Now we say “of course!” but back then (three and a half years before Iron Man and the eventual MCU/D.C. takeover) it was different. Back then paying $100 million for a movie of this calibre ($65 million to shoot it, $35 million to sell it) seemed exorbitant and wasteful. Back then there was still a belief in some corners about mainstream movies occasionally serving adults.
Here’s how “bitter guy” described the Flight of the Phoenix back-story:
“It was going to be Deliverance in the Gobi desert. The script was about character with everyone slowly going insane as the days went on, and when the new plane was built the pilot [Quaid’s role] is reluctant to fly it because the desert crash was his fault and his confidence is shot.
“And he couldn’t be Mel Gibson. If it was Gibson you’d want to see him do it. You’d be waiting for that.
“Then the studio said they wanted the Bedouins to come back and attack the plane at the last minute, just as they were trying to lift off. But hold on. If the baddy Bedouins are close enough to regroup and gather their forces they must be within shouting distance of some kind of half-civilized outpost, so why don’t the survivors just walk to wherever that is? That didn’t get through. The studio didn’t care about that.
“It was the first movie I ever worked on in which notes on the script were sent along by the head of marketing. Mainly because suddenly the movie was costing $60 to $65 million dollars. The average movie costs $65 million, and then it’s $35 million to open it.
“This business has become so wag-the-dog, so marketing driven. And with $65 million being spent no one can look like they’re really hurt or dying, no one can lose their minds, there can’t be any swearing, and no heavy character stuff.
“There was another stranded-in-the-desert thing called The King is Alive. It was a Dogma movie, didn’t cost anything, same basic deal, people stranded in the wilderness. But on a stripped-down budgetary level. Hollywood doesn’t know how to make a film like that. They don’t want to know, I mean.