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So M. Night‘s Airbender had $33 million as of last night, and is probably looking at $64 or $65 million by Sunday night. So once more, horrible reviews didn’t seem to matter much. $65 million seems relatively decent for a four-day run, especially given the young-kid demographic. Perhaps not enough to match or surpass the cost of making and marketing Airbender within a desired timeframe, but still.

Marshall Fine has written a profile of Expendables auteur Sylvester Stallone for Cigar Afcionado, the super-slick, exuding-the-’90s older-guy magazine that doesn’t believe in offering online samples or one-time-only online access. Fine was good enough to supply the first 400 or so words.

“Sylvester Stallone aims a remote-control device at the flatscreen TV in his Beverly Hills production office, and an image pops up from a documentary about the making of his newest film, The Expendables.

“It shows Stallone — still in remarkable shape at 63 — being body-slammed into a brick wall in the catacombs of what is supposed to be the capital of a Latin American island republic. Stallone, a solidly built 5-foot-10 with what looks to be about 4 percent body fat, is the slammee – and the slammer is the massive Stone Cold Steve Austin of World Wrestling Entertainment fame, a daunting 6-foot-2 and 250 pounds of manhandling brutality.

“A cloud of dust rises — and as it settles, Stallone calls cut, then says, “Shit,” puts a hand to the back of his neck, and walks off the set.

“Back in his office, Stallone hits pause on the remote, then reaches into a drawer in his desk, rummages around in a file and comes up with an x-ray: his neck, with what looks like a small clothespin on one of the vertebrae.

“‘I’ve got a bolt in my neck where he cracked the vertebrae,’ Stallone says. Then he flicks the DVD back into action: It’s Stallone, looking at an MRI of his shoulder from the same hit, with a doctor telling him he needs surgery to correct the blown rotator cuff he also suffered.

“‘I knew it was really fucking bad,’ Stallone says, indicating the image on the TV screen. ‘The doctor wanted to fix my neck and my shoulder right then. But that would have meant closing down the movie.’

“Stallone eventually had a quartet of surgeries to repair the damage that comes from doing 90 percent of your own stunts – but not until after filming was complete. The Expendables, set to open in mid-August, never halted production for Stallone to have his injuries repaired.

“‘I just wanted to do something original, something physical, something that would keep me young in the brain – so I don’t have to admit I can’t do this anymore,’ Stallone says with a rueful smile.

“Still, he has another message as well: I’m human. When Stallone escapes Austin’s clutches and gets back to his own men, one of them asks, ‘Where have you been?’

‘Getting my ass kicked,’ comes the reply, with an ‘at least I survived’ shrug.

“As Stallone points out, his first paying job as an actor was in 1970 – which means that, as of 2010, he’s been in the business for 40 years. But in all that time, a Sylvester Stallone character had never uttered those words.”

Fine has seen a rough cut of The Expendables but can’t share, so there.

I paid $30 dollars earlier today for a Taiwanese DVD of Eliza Kazan‘s Viva Zapata, which has never been on a legitimate domestic DVD. The packaging was low-grade, the copy was crudely written, and the word “remastered” across the top smelled of bullshit. But to my great surprise, this 1952 film looks tolerable. Second-generation, not detailed enough, jumpy action footage, etc. But it could have been much worse. It would be wonderful someday to see a Bluray created from good elements.

I didn’t know Ed Limato, the admired ICM, William Morris, ICM and finally WME talent agent who’d had emphysema for a long while, and who slipped away earlier today. Limato apparently wasn’t one to consider, much less invite or nurture, relationships with journalists. But like everyone else I knew his rep as a classy, elegant fellow. Here are tributes by (a) WME story editor Christopher Lockhart, and (b) Indiewire‘s Anne Thompson.

“Limato was old-school,” Thompson writes. “He was courtly, well-mannered, well-spoken, charming. He was blind-sided when Michelle Pfeiffer left him for CAA, but took her departure gently, told her that he understood and that if she changed her mind, he would welcome her back with open arms, no questions asked. He cared. He fussed. He threw tantrums. He apologized. He was not a Sammy Glick. In fact, he was himself — not one of those faceless foot soldiers that have come to populate the streets of Wilshire Boulevard.”

A little Greaser’s Palace never hurt anyone over an Independence Day holiday.

I have to hump it uptown to Grand Central in order to catch a 3:24 pm train to Stamford and then pick up a rental car, etc. Perhaps another posting or two from on the train, but in a few hours the main order of business will be listening to live music and doing a little beer-guzzling at the Georgetown Saloon. Things always ease down during the 4th of July weekend.

There’s a fascinating article in the August Vanity Fair (i.e., the Angelina Jolie cover) about the early days of professionally-supervised LSD therapy among the Hollywood elite, with samplers including Cary Grant, Sidney Lumet, Esther Williams and Betsy Drake, beginning in 1958.

This was two or three years before the Harvard University LSD experiments with Timothy Leary and Richard Alpert, and seven years before various rock stars (including the Beatles) first began to drop, and nine or ten years before LSD began to catch on with adventurous middle-class youths in the cities and well-to-do suburbs.

It’s a carefully sculpted, touchingly written piece (particularly with quotes from the first-timers’ experiences, which in some cases were quite illuminating and even profound). The article doesn’t appear to be an excerpt from a book. The authors are Carl Beauchamp and Judy Balaban. Consider the opening four paragraphs:

“Our story is set in the years before Mad Men, when Eisenhower was in the White House and America had only 48 states. Our stage is Beverly Hills, still a small town in 1958, where movie stars and other entertainment-industry figures led active but traditional, even somewhat constrained social lives.

“There was a zone of privacy in that time and place we can’t begin to imagine today. Money, emotional traumas, and personal doubts were simply not discussed, even by the closest of friends. Appearances were accepted as reality, so people kept very busy making sure every aspect of their lives looked correct.

“That didn’t mean having the most lavish house, the heftiest jewels, or the largest private plane, as it came to in later decades. It did mean dressing, behaving and speaking appropriately; appearing to be happily married, in love, or looking for love en route to marriage; not complaining about one’s career or annual income; and being enormously ambitious without evidencing any ambition whatsover.

“Evenings were just as circumspect. Dinners were small A-list gatherings at Chasen’s, Romanoff’s, Don the Beachcomber, or poolside barbecues at private homes. The most visible scandals arose when dancing partners who were married — but not to each other — indulged in excessive caresses or when someone (almost always a man) drank too much, though boozy belligerence and even outright drunkenness were rare to invisible.

“Almost everyone smoked carton-loads of regular cigarettes, but a ‘joint’ was a body part of a lower-class dive. If people were ‘doing lines,’ you’d have guessed they were writing screenplay dialogue or song lyrics. And if you mentioned ‘acid,’ you’d mean citrus juice or a stomach problem.

“Nobody in Hollywood — or almost anywhere else in the United States — had ever heard of LSD, or lysergic acid diathylamide. Timothy Leary wouldn’t even pop his first mushroom until 1960. So it was very out of character that against this background a group of more than 100 Hollywood-establishment types began ingesting little azure pills that resembled cake decorations as an adjunct to psychotherapy.”

Call this a nice paycheck gig for a lot of people who didn’t let pride stand in the way. Christina Applegate and Fred Armisen have actual acting roles, and I gather that Michael Clarke Duncan, Neil Patrick Harris, James Marsden, Bette Midler, Roger Moore, Nick Nolte and Chris O’Donnell voice animals. Is that right?

How deaf are the people who made this film and particularly those who are planning on seeing it? Deaf to God’s symphony, I mean. One time at a party some drunken friends and I gave a golden labrador two or three bowls of beer and got him stinko. He was losing his balance and rolling around on the floor. The same instinct (i.e., to laugh at animals coping with human bullshit) resulted in this film.

Does anyone remember Robert Downey, Sr.‘s Pound (’70)? Just asking.

The Movie Godz would like to be gracious, but they’ll never look kindly upon a film that kills off a cute kid and then returns him to earth as a ghost. They just can’t. Even with the respected James Schamus** having co-written the script, it seems too manipulative, too Lovely Bones, too give-us-a-break-already. Especially with Zac Efron in the lead.

That said, the most significant piece of information that I got from this trailer is that Efron’s face has filled out — he’s no longer boyish. He’s obviously “acting” and trying to expland his chops, and that’s always to be commended.

Charlie St. Cloud was directed by Burr Steers from a script by Schamus, Steers, Craig Pearce and Lewis Colick. It’s based on a Ben Sherwood book called “The Death and Life of Charlie St. Cloud.”

** Schamus is not, per the WGA, a credited writer on the project, although he did work on it.

Sixth Ave. and 14th Street station — 7.1, 10:05 pm.

7.3 Update: The digi-pixellated texture of the photo I posted earlier was bothering me, so I found the original and re-cropped without the noise.

Congrats to Andrew Garfield (and his agent) for landing the role of Peter Parker/Spiderman. Good break, good money. But it doesn’t matter. I don’t mean to be a killjoy but it really doesn’t. It never matters if you’re the guy replacing the original star (i.e., Tobey Maguire) in the fourth film in a diminishing superhero franchise. Will people flock to see Garfield-as-Spidey? Yeah, possibly. Maybe, probably. But it won’t matter.