The thing that will almost certainly elevate Beto O’Rourke in the minds of rural pudgeball voters is that he’s a real-deal, Bobby Kennedy-like humanist who’s not beholden to shrieking lefty Stalinists. If there’s one thing that Average Americans loathe and despise it’s doctrinaire white-male-hating p.c. crazies.
O’Rourke, who may announce his Presidential candidacy later this week, “has betrayed little concern about catering to his left flank. People close to him say a central takeaway from speaking to disparate audiences in recent months is that voters are far less ideological than some in the party might believe — supplying an opening, Mr. O’Rourke senses, for a unifying figure in a bog of partisan warriors.

Beto O'Rourke says he has made a decision on a 2020 presidential run. CNN's @leylasantiago caught up with O'Rourke in El Paso, Texas, where he teased an upcoming announcement. https://t.co/x43EYTIhMX pic.twitter.com/ObrA3ZQbn3
— CNN (@CNN) February 28, 2019
“Robby Mook, Hillary Clinton’s campaign manager in 2016, said that Mr. O’Rourke stands apart as a politician who can ‘drive his own news,’ independent of Donald Trump, alluding to his history of social media-ready flourishes on the campaign trail.
“’It’s not just a matter of being authentic,’ Mr. Mook said. ‘It’s authentically taking on Trump and challenging political norms.’
“Still, most candidates considered to be top 2020 contenders tend to check at least one of the following three boxes: (a) a firm policy bedrock anchoring their campaigns, like the economic platforms of Bernie Sanders or Elizabeth Warren; (b) the potential to make history, like Kamala Harris or her female Senate peers in the field; or (c) deep experience and national standing, like Joe Biden.
“Mr. O’Rourke would appear to satisfy none of these descriptions, though his instinct for viral internet ubiquity and generational uplift may amount to its own category.
“His fans compare him to Mr. Obama or the Kennedys — a font of rangy inspiration — rarely dwelling on his record. But Mr. O’Rourke would enter the race without a signal achievement over six years as an El Paso congressman, nor an obvious big-ticket policy idea that might animate his bid.