It’s not a rumor nor subject to debate — Peter Berg‘s Patriots Day (which opened on over 3000 screens this weekend) is a fleet, punchy docudrama that totally kills in the second act and is generally an A-level thing. (The only problem is that “Boston, fuck yeah!” tribute section at the very end.) So why isn’t it playing as well as expected?
Deadline‘s Anthony D’Allesandro says that a projected three-day tally of only $14.2 million is “an upset, [especially] considering that many box office analysts thought this movie had a shot at No. 1 with a $20 million-plus four-day” — the Martin Luther King holiday falls on Monday — “juiced by some of the flyover state American Sniper crowd.”
To some extent the $14.2 million argues with Patriots Day‘s A+ CinemaScore, which suggests that good word of mouth is out there and should gradually kick in. D’Allesandro reminds that an A+ grade (which is relatively rare) usually results “in a 4.8 multiple off 3-day openings which means Patriots Day could get close to $60 million.”
I figured that Patriots Day would sell itself. I thought it was better than just a magnet for the hinterland crowd (i.e., beefy, beer-chugging, flannel-shirt-wearing Trump voters) — I thought it would play all over, for everyone — but that $14.2 million suggests that even the primitives weren’t as enthused as they might have been. Why, I wonder?





