I’m bringing nothing original to the table from Switzerland but let’s review the basics. After Earth‘s Rotten Tomatoes verdict is the pits — it’s the new Battlefield Earth. And so far the public appears underwhelmed with the M. Night Shyamalan-directed sci-fi adventure expected to reach the mid $20s by Sunday night, which Deadline‘s Nikki Finke is calling a shortfall given expectations of a mid 30s-to-low 40s haul. So basically it’s a tank and a major embarassment and very possibly the end of (or certainly a roadblock to) Jaden Smith‘s big-screen career.
I don’t think ticket-buyers are hip or curious enough to smell the Scientology metaphor, which Vulture‘s Matt Patches has recently pointed out (“After Earth Is Will Smith’s Love Letter to Scientology” — URL: http://www.vulture.com/2013/05/after-earth-will-smith-love-letter-to-scientology.html). I think the rejection of After Earth is more fundamental than that. Audiences resented the idea of shelling out to see an unproven and not-all-that-charismatic or even talented teenage kid just because he’s Will Smith‘s sire.