The centerpiece of Lionsgate’s Hunger Games campaign “has been a yearlong, four-phase digital effort built around the content platforms cherished by young audiences,” writes N.Y. Times reporter Brooks Barnes. “A near-constant use of Facebook and Twitter, a YouTube channel, a Tumblr blog, iPhone games and live Yahoo streaming from the premiere. In so doing, Lionsgatemarketing … Read more
As one who’s reported on the shortcomings of movie-ad campaign decisions by Lionsgate marketing vp Tim Palen (such as Dane Cook‘s 8.12 complaint about the one-sheet for My Best Friend’s Girl) and voiced my own issues from time to time (like the gay-metrosexual ads for 3:10 to Yuma), I have to take my hat off … Read more
In the forthcoming “American Canto”, Olivia Nuzzi will reportedly write about her “digital affair” with Robert F. Kennedy, Jr., Trump’s Secretary of the US Department of Health and Human Services. This is fair game, of course, but sharing personal intimate messages feels a tad icky. To me, at least. There’s titillation in sharing private texts, … Read more
If, back in the summer of 2007, James Mangold had been a man of honor, precision and decency he would have only forwarded the portion of my sixteen-paragraph letter that he thought would be of interest to Lionsgate marketing hotshot Tim Palen — a portion in which I discussed my having recently spoken to Elmore … Read more
The promise of Bob Dylan soul and salvation has saved 2024 in terms of movie voltage…poppa-poppa-poppa-ooh-mow-mow-poppa-oooh-mow-muh-mow. Up until now 2024, hobbled by the strikes, had been regarded as something of a weak sister. No longer! A Complete Unknown to the rescue! I feel really great about this morning’s news that James Mangold‘s Bob Dylan biopic … Read more
H.R. Giger‘s groundbreaking production design for Ridley Scott‘s Alien (’79) was organic and porous and oozy…giant rib-cage interiors and moist reptilian leather and gloopy saliva drippings. I don’t know or care which way Giger personally swung but his work was fairly gay and throbbing and meat-lockerish. In one fell swoop Giger erased all those smooth … Read more
Boris Kachka‘s New York article about…well, a portion of the Los Angeles Oscar-blogging community (myself, Awards Daily‘s Sasha Stone, Gold Derby‘s Tom O’Neil, The Hollywood Reporter‘s Scott Feinberg and Deadline‘s Pete Hammond) posted this morning. Like I said yesterday I have a beef or two but it’s mostly an honest, comprehensively reported, smoothly written thing. … Read more
Lionsgate marketing maestro Tim Palen has snapped an obviously provocative concept photo of Paz de la Huerta (Boardwalk Empire) to promote Douglas Aarniokoski‘s Nurse 3D, a “psycho-sexual thriller” about “a beautiful nurse who uses her sexuality to very severe ends.” The pic will begin shooting in Toronto on 9.6, or just before the start of … Read more
Lionsgate’s just-released Rabbit Hole poster is highly intriguing. Congrats again to co-marketing chief Tim Palen. The hanging tire suggests a kind of emptiness by way of the absence of a child who once played with it. It also suggests a kind of purgatory. A body isn’t hanging from the rope, but something is stuck and … Read more
Tyler Perry‘s For Colored Girls is being promoted today with an online art gallery display designed by Lionsgate marketing director Tim Palen. The idea is to digitally animate eight portraits of Colored Girls actresses by making their eyes, lips and heads move as we hear dialogue from one of their scenes. This is way beyond … Read more
Sidestepping for the time being the near-certainty that Tyler Perry‘s For Colored Girls (Lionsgate, 11.5) will be regarded as a rank embarassment by people of taste, this is a relatively alluring poster. Congrats to Lionsgate’s Tim Palen and his marketing team. Seriously.
Cheers to Garrison Dean and the Monocular Group for making an Expendables trailer that Tim Palen and this Lionsgate marketing team probably should have created themselves. Wait…was this a secret sub-contract?