Trailers have made it obvious that Gods of Egypt (Lionsgate, 2.26), a CG fantasy flick from director Alex Proyas (The Crow, Dark City, I, Robot) will not be depending on good reviews to generate ticket sales. Nonetheless Lionsgate publicists are very concerned about spoilers appearing in reviews. Today Lionsgate sent a letter to critics saying that unless they sign a letter pledging not to reveal “spoilers” they can’t attend next Wednesday’s (2.24) screening.
3:45 pm Pacific Update: A Lionsgate spokesperson informs that the above-referenced letter that was sent out earlier today went “to the field” and does not represent Lionsgate policy, and that no one is looking to corral or police critics with concerns about possible spoilers.
Back to earlier story: There’s an objection, I’ve been told, to a portion of the waiver statement that reads as follows: “…at no point should the undersigned publish…any element of the Picture that would be considered a ‘spoiler.'” I’ve been told that at least a couple of major print publications are refusing to sign. So this morning I asked several big-name critics for theri reactions.
Since when is spoiling a major concern among critics? Critics generally offer a rough summary of the basic set-up and the first two acts, or at least the first half. But they never reveal the payoff elements or any portion of what is normally considered climactic or third-act crescendo points.
Why exactly is Lionsgate so concerned about spoilers? More to the point, why is it demanding that critics offer a written pledge to abstain from revealing them before they’re allowed to see it?
As I understand it the online embargo for Gods of Egypt reviews is on Thursday, 2.25; the print embargo is on Friday, 2.26.