Excerpts from Jane Mayer‘s New Yorker profile of Tony Schwartz, who in the process of ghost-writing “The Art of the Deal” (1987) extensively hung out with Donald Trump and got to know him quite well. Schwartz is guilt-ridden over having sold the Trump myth to the public (“I put lipstick on a pig“) and is obviously looking to atone.
Mayer began chatting with Schwartz last month. The piece is fascinating, seemingly thorough, well-written. Definitely worth a full read.


New Yorker illustration by Javier Jaen.
Excerpt #1: “When Schwartz began writing ‘The Art of the Deal,’ he realized that he needed to put an acceptable face on Trump’s loose relationship with the truth. So he concocted an artful euphemism. Writing in Trump’s voice, he explained to the reader, ‘I play to people’s fantasies…people want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration — and it’s a very effective form of promotion.”
“Schwartz now disavows the passage. ‘Deceit,’ he told me, ‘is never innocent.’ He added, ‘Truthful hyperbole is a contradiction in terms. It’s a way of saying, it’s a lie but who cares?’ Trump, he said, loved the phrase.